{"id":918,"date":"2008-09-25T00:19:45","date_gmt":"2008-09-24T22:19:45","guid":{"rendered":"http:\/\/www.cetici.com\/cetici\/spip.php?article29"},"modified":"2008-09-25T00:19:45","modified_gmt":"2008-09-24T22:19:45","slug":"quand-microsoft-utilise-le-mac-pour-se-faire-de-la-pub","status":"publish","type":"post","link":"https:\/\/www.cetici.com\/teksite\/2008\/09\/25\/quand-microsoft-utilise-le-mac-pour-se-faire-de-la-pub\/","title":{"rendered":"Quand Microsoft utilise le Mac pour se faire de la pub !"},"content":{"rendered":"

Afin de redorer son blason, Microsoft entreprend une nouvelle campagne de publicit\u00e9. Les cr\u00e9atifs ont pens\u00e9 alors riposter aux fameux petits films d’Apple Mac vs PC. Mais en fait, m\u00eame pour r\u00e9aliser son film publicitaire Microsoft utilise un Mac !<\/p>\n

Petit rappel d’abord concernant les publicit\u00e9s MAC :<\/p>\n

\n

\n<\/object>
\nLes 20 PUB Mac vs PC<\/a><\/strong>
\nenvoy\u00e9 par masterdelta<\/a>. – Vid\u00e9os des derni\u00e8res d\u00e9couvertes technologiques.<\/a><\/em><\/p>\n

\n

Pour sa campagne de pub, Microsoft met en sc\u00e8ne un personnage tr\u00e8s ressemblant, quasiment un sosie, de John Hodgman l’interpr\u00e8te \u00a0de \u00ab PC \u00bb dans les pubs Mac.
\nIl dit d’ailleurs simplement \u00ab Hello I’m a PC, and I’ve been made into a stereotype\u00a0\u00bb, on retrouve aussi divers utilisateurs louant les produits Microsoft. On y retrouve aussi d’autres utilisateurs un peu plus connu, Bill Gates ou Eva Longoria.<\/p>\n

Voici ce film.<\/p>\n

\n

\n<\/object><\/p>\n

Rien \u00e0 redire en apparence, et pourtant… \u00a0Un internaute a fouill\u00e9 dans la section presse du site de l’\u00e9diteur, et il s’est aper\u00e7u qu’elle a \u00e9t\u00e9 r\u00e9alis\u00e9e en partie sous Mac avec Photoshop CS3, pour preuve, les m\u00e9tadonn\u00e9es d’une des images.<\/p>\n

\n

\"\"<\/a><\/p>\n

Ce n’est en th\u00e9orie sans importance, mais dans le cadre d’une campagne pour redorer son image c’est tout de m\u00eame un peu dommage. D’autant que dans le domaine de la cr\u00e9ation graphique Microsoft essaie de percer avec sa gamme de logiciels Expressions Studio avec un slogan accrocheur : \u201ctakes your creative possibilities to a new level.\u201d. D\u00e8s sa d\u00e9couverte Microsoft a supprim\u00e9 les dites m\u00e9tadonn\u00e9es…
\nDes doutes s\u00e9rieux concerneraient aussi le mixage audio des films publicitaires qui aurait \u00e9galement \u00e9t\u00e9 r\u00e9alis\u00e9 sur Mac.
\nHeureusement que le Mac est l\u00e0, sinon comment le PC pourrait-il faire sa pub !!!<\/p>\n","protected":false},"excerpt":{"rendered":"

Afin de redorer son blason, Microsoft entreprend une nouvelle campagne de publicit\u00e9. Les cr\u00e9atifs ont pens\u00e9 alors riposter aux fameux petits films d’Apple Mac vs PC. Mais en fait, m\u00eame pour r\u00e9aliser son film publicitaire Microsoft utilise un Mac ! Petit rappel d’abord concernant les publicit\u00e9s MAC : Les 20 PUB Mac vs PC envoy\u00e9 par masterdelta. – Vid\u00e9os des derni\u00e8res d\u00e9couvertes technologiques. Pour sa campagne de pub, Microsoft met en sc\u00e8ne un personnage tr\u00e8s ressemblant, quasiment un sosie, de John Hodgman l’interpr\u00e8te \u00a0de \u00ab PC \u00bb dans les pubs Mac. Il dit d’ailleurs simplement \u00ab Hello I’m a PC, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[229,403,413,445,468],"class_list":["post-918","post","type-post","status-publish","format-standard","hentry","category-au-jour-le-jour","tag-apple","tag-mac","tag-microsoft","tag-pc","tag-pub"],"yoast_head":"\nQuand Microsoft utilise le Mac pour se faire de la pub ! - Teksite<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cetici.com\/teksite\/2008\/09\/25\/quand-microsoft-utilise-le-mac-pour-se-faire-de-la-pub\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand Microsoft utilise le Mac pour se faire de la pub ! - Teksite\" \/>\n<meta property=\"og:description\" content=\"Afin de redorer son blason, Microsoft entreprend une nouvelle campagne de publicit\u00e9. 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